Experts

Leslie de Chernatony Leslie de Chernatony
Professor - Brand Management

Leslie is Professor of  Brand Marketing at Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor of Brand Marketing at Aston Business School, UK and Managing Partner of Brands Box Marketing & Research Consultancy. Having made a significant contribution to advancing knowledge about brand management, he now bridges the advancement of brand knowledge in his academic role with the application of brand knowledge in his consultancy role. His cutting edge work on strategically b [...]

Nigel F Piercy Nigel F Piercy
Professor - Marketing & Strategic Management

Nigel Piercy BA, MA, PhD, DLitt, FCIM is Professor of Marketing and Strategy, and Associate Dean, at Warwick Business School in the University of Warwick, UK. He has also been visiting professor at Texas Christian University, the Fuqua School of Business at Duke University in North Carolina, the Columbia Graduate School of Business in New York, and at the University of California, Berkeley. He was previously Professor of Strategic Marketing and Head of the Marketing Group at Cranfield School of Managem [...]

Malcolm McDonald Malcolm McDonald
Professor - Marketing Strategy

Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at Oxford College of Marketing. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford Universit [...]

Andrew Lloyd Gordon Andrew Lloyd Gordon
Trainer and Consultant - Digital Marketing

Andrew Lloyd Gordon helps organisations build modern, multi-channel, digital marketing systems by ATTRACTING prospects to their web presence, CONVERTING them into enquiries, leads and sales and RETAINING them for increased profitability, so that they will REFER your organisation to others. More specifically, Andrew can show you and your teams how to grow the number of visitors to your website, save money with web marketing and gain a deeper understanding of your web ana [...]

Chris Fill Chris Fill
Author & Consultant - Marketing Communications

Prior to his academic career Chris completed his masters degree at the University of Warwick and then enjoyed a successful marketing and commercial career with a variety of international organisations. He writes frequently and has published research papers in a variety of academic and practitioner journals. Much of his research to date has centred on aspects of marketing communications, corporate identity and associated branding issues. His most recent journal paper concerns the evaluation of viral mar [...]

Mark Brill Mark Brill
Mobile Marketing Consultant

Mark Brill has been working in digital marketing since the early 90s and for the last 8 years has focussed exclusively on mobile. During that time he has developed strategy and delivered campaigns through every mobile channel for a diverse range of brands; from government to media, from charities to finance. His current role sees him focus on brand strategy in mobile and has delivered major projects in automotive, health and FMCG.  Mark regularly lectures on mobile at the IDM, IAB, eConsultanc [...]

Laurie Young Laurie Young
Author & Consultant - Service Marketing

Laurie Young, MBA, DipM, FCIM, is an internationally recognised specialist in the marketing and selling of services, and one of the few independent advisers to the professions who has himself been a partner in a leading firm. Laurie’s career has included senior positions with BT, Unisys and PricewaterhouseCoopers, and he has also founded, built and sold his own consultancy company. Laurie now divides his time between consultancy work (including teaching on the Executive Education Programme of [...]

Tim Fidgeon Tim Fidgeon
Trainer and Consultant - Internet Marketing

Tim Fidgeon holds a MSc (Distinction) in Human factors in Human Computer Interaction from University College London. He has worked for several new media agencies, helping to specify and design websites. This work has involved: requirements gathering, user research, prototyping and various forms of usability testing. Tim has also written and delivered training courses on 'Website Usability', 'Writing for the Web', 'Email Marketing', 'Search Engine Optimisation' and 'M [...]

Beth Rogers Beth Rogers
Principal Lecturer & Author - Sales Management

Beth Rogers has been described as “at the centre of UK thinking about sales”. From a practitioner background in the IT industry, she has migrated to academia to develop and champion sales education. She runs the MA Sales Management at the University of Portsmouth Business School and works with professional institutes to encourage sales diplomas. Beth was instrumental in the launch of the National Occupational Standards for Sales. Her book “Rethinking sales management” is describ [...]

Annmarie Hanlon Annmarie Hanlon
Author & Consultant - Social Media for Business

Annmarie Hanlon  BA  PG DipM  MBA  FCIM  MMII  MIoD is a professionally qualified Marketing Consultant and the Managing Director of Evonomie Ltd, an independent marketing company that specialises in providing expert, impartial marketing advice. Her focus is on strategic marketing within new media and she is a frequent guest speaker for business organisations. Annmarie is the author of Quick Win Marketing and Quick Win Digital Marketing which are iPhone Apps and traditi [...]

Joe Shami Joe Shami
Associate Professor - Marketing Essentials

Joe Shami's main area of expertise is in sales and marketing. His career started in the travel industry where he worked as a sales and marketing advisor for one of the largest tour operators in the world, Thomson Tui. This involved travelling to all their major destinations bringing together new ideas and using innovative technologies to help increase sales and new product development in a traditionally mature market. Appreciating the rapidly expanding use of technology in the workplace, he spent a yea [...]

Ray Murphy Ray Murphy
CIM Exams Specialist

Ray is a Chartered Marketer, holds the CIM PG Diploma in Marketing, has a psychology degree and Certificate in Education, and has been a member of the Chartered Institute of Marketing since 1971. Ray has been managing CIM programmes for over 18 years and at Oxford College of Marketing he is a CIM marketing course subject specialist  and  is responsible for the  CIM  Professional Diploma in Marketing where he manages the tutor training, course materials, assignments for  Marketi [...]

Jean Sutton Jean Sutton
Marketing Research Practitioner

With a background in economics, Jean has worked in marketing since graduating from Trinity College Dublin. She has always combined her teaching and training role in market research with practical involvement on both client and agency side. She is a CIM course tutor on the Professional Certificate in Marketing and has also taught on CAM Certificate programmes. For many years she has run specialised training in export marketing for small and medium sized businesses in Scandinavia and the Baltic States as [...]

Cathy Pickup Cathy Pickup
CIM Exams Specialist

Cathy has extensive experience in marketing and management both in industry and education. She is qualified to Masters level and as held the CIM Postgraduate Diploma for over 30 years. At Oxford College of Marketing Cathy manages the Milton Keynes Centre and is a  CIM marketing course subject specialist for the CIM  Professional Certificate in Marketing covering Assessing the Marketing Environment, Marketing  Information for Research, Assessing the Marketing Environment, and Marketing Es [...]

Jack Roberts Jack Roberts
CIM Exams Specialist

Jack manages the Post Graduate Diploma for Oxford College of Marketing and is responsible for the tutor training, course materials, assignments for the Emerging Themes, Managing Corporate Reputation, Marketing Leadership and Planning , Analysis and  Decision and writing the  mock exam for  Analysis and  Decision Case study exam. Jack is also a practising Chartered Marketer who specialises in helping small to medium businesses grow by applying marketing principles. He has nearly 20 [...]

Ed Bradford Ed Bradford
Key Account Management (KAM)

  Edmund Bradford is an author and entrepreneur who has co­-founded successful consultancies in strategic marketing and key account management. This includes Malcolm McDonald Marketing Ltd. which he co-founded with Professor McDonald. He is also a Director and co-founder of Market2win Ltd. which produces simulation games to teach students and executives about market strategy. Market2win was named as a Finalist in the 2010 Marketing Excellence Awards by the UK’s Chartered Institute of [...]

Steven W. Erickson Steven W. Erickson
Vice President, Strategic Marketing, Parker Hannifin

Steven is VP of Strategic Marketing with global responsibility for market intelligence and the strategic marketing process at Parker Hannifin. With annual sales exceeding $12 billion for fiscal year 2011, Parker Hannifin is the world's leading diversified manufacturer of motion and control technologies and systems, providing precision-engineered solutions for a wide variety of commercial, mobile, industrial and aerospace markets.  Before he joined Parker during 1997, Mr. Erickson held [...]

Ian Dunbar Ian Dunbar
Market Segmentation Practitioner

Ian Dunbar is a segmentation practitioner with extensive experience in segmenting markets for a wide range of business sectors. Since establishing the centre for excellence in market segmentation with Malcolm McDonald in 1995, Ian has worked with numerous companies around the world in segmentation workshops and research projects taking the resulting segments through into strategic marketing plans. This practical exposure to the real world of developing successful segmentation is captured in &lsquo [...]

Social Media Strategy

How to use Social Media to find new customers, generate leads and grow your Business.
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