Oxford Learning Lab - SEO : SEO - Search Engine Optimization

SEO - Search Engine Optimization

In this topic

Search Engine Optimization course will cover, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. Concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally you will be made aware of the implication of the rising of Mobile browsing.

Course expert

Tim Fidgeon

Trainer and Consultant - Internet Marketing
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