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Mobile Marketing

Course: Mobile Marketing

Mobile is a broad medium encompassing many technologies and channels. We are seeing an increasing trend towards a smart user, this course will help you to understand how they engage with mobile, create a clear strategy, target segment and measure your campaigns.

TARGET AUDIENCE: Marketing Campaign Managers, Marketing Managers, Project Managers, Creative Agencies, Marketing Consultants Project Management and Mobile Marketing students.

Topics included

Mobile Marketing

Course expert
Mark Brill
Mobile Marketing Consultant
With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition. This course provides an in-depth understanding of these channels and how they can be used in brand marketing and advertising.

LEVEL: Intermediate to Advanced

  • Principles of mobile marketing
  • The mobile landscape
  • The mobile technology landscape
  • Users and mobile landscape
  • Players in the mobile landscape
  • Mobile and the consumer
  • Reasons for using mobile in advertising WATCH FREE
  • Regulatory bodies and codes of practice
  • Mobile display formats
  • Mobile non-display formats
  • Mobile optimisation strategies
  • Mobile targeting WATCH FREE
  • Proximity marketing
  • Integrating mobile into marketing
  • The mobile planning process
  • Planning mobile activity
  • Mobile design and development
  • Principles of mobile marketing-Summary
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