Oxford Learning Lab

Brand Management

Course: Brand Management This course, chaired by Prof. Leslie de Chernatony, goes from the Principles of Brand Management to Strategic Brand Management. The course running time is about 5h and 25'. TARGET AUDIENCE: Basic to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that want to have deeper understanding on Brand Management.

About this course, user says: 4 stelle Oxlearn has really helped me to expand my knowledge of marketing, underpinning my experience with brilliant tuitions. Experts presenters explain complex concepts with clarity and i would recommend Oxlearn to any professionals serious about optimizing their knowledge and fulfilling their potential in their chose field. Stewart Simpson Rocket Mail

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Topics included

Principles of Brand Management

Course expert
Leslie de Chernatony
Professor - Brand Management

This session is concerned with the foundations of brand management. It will open by considering some of the issues involved in nurturing brands. To manage brands effectively there needs to be consensus about the nature of the brand in question. As br [...]

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Strategic Brand Management

Course expert
Leslie de Chernatony
Professor - Brand Management

Effective brand strategy necessitates taking a pan-company perspective to understand the organisation's competencies, identify new opportunities and leverage the advantage of corporate culture to deliver the brand promise. Brand success does not resu [...]

details  FREE

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All our topics

• Mobile Marketing
• Marketing Plans Implementation - Part 1
• Marketing Plans Implementation - Part 2
• Marketing Planning
• Principles of Brand Management
• Strategic Brand Management
• Market Segmentation
• SEO - Search Engine Optimization
• Market-led strategic change
• Strategic Customer Management
• The Marketing Communications Mix
• The Marketing Communications and Relationship
• Exploring corporate communications
• Email Marketing
• Project Management in Marketing
• Sales Management: Negotiating business growth
• Sales Outsourcing: Contract Sales Organization
• Social Media for Business - Part 1
• Social Media for Business - Part 2
• Dealing with Exams and Assignments

• How to improve your chances of passing and improving your grade for the DCV case study examination.
• How to approach CIM Professional Diploma assignments, to pass and improve your grade.
• How to obtain the CIM Chartered Postgraduate Diploma in Marketing
• Learning to Learn
• Marketing Essentials
• Web Copywriting
• Advanced Market Segmentation
• Web Analytics
• Marketing Accountability
• From Products to Services
• Innovation in Service Business
• New Service Design
• Marketing Technology As a Service
• Key Account Management
• Marketing Professional Services
• FREE Digital Marketing Essentials
• Marketing in the Board Room
• Gamification of Strategy
• Web Usability & User Experience (UX)
• Pay Per Click - Paid search