Oxford Learning Lab - Brand Management

Brand Management

4.6 8 ratings

Course: Brand Management

This course, chaired by Prof. Leslie de Chernatony, goes from the Principles of Brand Management to Strategic Brand Management. The course running time is about 5h and 25'.

TARGET AUDIENCE: Basic to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that want to have deeper understanding on Brand Management.

Principles of Brand Management
Basic to Intermediate 2Hours 30Min

Strategic Brand Management
Intermediate to Advanced 2Hours 55Min

Reviews

Oxlearn has really helped me to expand my knowledge of marketing

Oxlearn has really helped me to expand my knowledge of marketing, underpinning my experience with brilliant tuitions. Experts presenters explain complex concepts with clarity and i would recommend Oxlearn to any professionals serious about optimizing their knowledge and fulfilling their potential in their chose field. Stewart Simpson Rocket Mail

Perfect to refresh your branding knowledge. Professor Leslie de Chernatony brings very good, and logical examples.

Perfect to refresh your branding knowledge. Professor Leslie de Chernatony brings very good, and logical examples.

I need to go through a quick, "user-friendly" tuition in Marketing,

I am an Italian business consultant, I need to go through a quick, "user-friendly" tuition in Marketing, With a view to better my services to my affectionate clients (mainly SMES located in the North of Italy), and to produce more poignant business plans, for their start-up, spin-off projects, or for their funding requests. I need to get in touch and familiar with SWOT, Porter and the like. I graduated at University ages ago, but my knowledge in marketing certainly needs to be brushed up. Alessandra Basso

This video has clearly explained the nitty-gritty that is involved in Branding and how to manage it effectively.

Branding is the need of the hour whether it is a product/ service/ solution. This video has clearly explained the nitty-gritty that is involved in Branding and how to manage it effectively. A very good video which has helped me to better understand what is BRAND MANAGEMENT in a very simple yet effective way. Thanks to the team who has contributed to the content publication.

Very useful because of the many concrete examples reflecting the theoretical discussion,

Very useful because of the many concrete examples reflecting the theoretical discussion, very engaging because of the "dramatic performance" of the professor. However, felt the need of more visual material to help fixing the very conceptual discussion around brands.

Brand Management

It is the best ever presentation of brand management I have studied so far. Thank you very much for a fantastic insights.

I was pleasantly surprised by the quality of lectures

I was pleasantly surprised by the quality of lectures. A very interesting material that makes you realise how brand management works inside out. In a modern world, it is very important to understand how brands operate so you can better plan and manage your campaigns and learn different strategies huge companies rely on.

Excellent profound brief useful and knowledgeable course

As a Brand Manager I admit exceeding importance of added value topic. Practically it is one of the winning part in brand strategy: "Added Value: Pleasantly surprise customer Being able to satisfy customer needs better at cost lesser Consumers feel the product gives more than its cost and competitor product What experiences come along (service, etc.)" Second part gives in-depth profound analysis of the Brand Management, Brand itself, Company culture and objectives. This is the part where self-study is required the most, as it is so vast that needs to be studied step by step, albeit it is well composed and introduces here, so one has clear picture of the whole industry.

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