Oxford Learning Lab - Market Segmentation

Market Segmentation

4.6 5 ratings

Course: Market Segmentation

In this video, Professor McDonald demystifies this most difficult of marketing processes. Market segmentation is without doubt the very foundation of successful marketing.

TARGET AUDIENCE: Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that needs a deeper knowledge of Marketing.

Market Segmentation
Intermediate to Advanced 1Hour

Reviews

I am very pleased to have fast replies to my mails and effective solutions to the issues, thanks to you.

I am very pleased to have fast replies to my mails and effective solutions to the issues, thanks to you. I can totally say that you have a great customer service approach.

I need to go through a quick,

I am an Italian business consultant, I need to go through a quick, "user-friendly" tuition in Marketing, With a view to better my services to my affectionate clients (mainly SMES located in the North of Italy), and to produce more poignant business plans, for their start-up, spin-off projects, or for their funding requests. I need to get in touch and familiar with SWOT, Porter and the like. I graduated at University ages ago, but my knowledge in marketing certainly needs to be brushed up. Alessandra Basso

A very clear and concise explanation of how marketing strategies work.

A very clear and concise explanation of how marketing strategies work. Very well explained and very easy to follow. Highly recommended.

Market Segmentation truth

Again, one amazing presentation from Professor McDonald. I need say big thank you because nobody was able to explain to me this matter better. Now I really understand the importance of market segmentation. Honestly, in business community many marketing executives do not bother do it properly.

Market Segmentation

This module has been an eye opener on how many things can wrong if the market segmentation is not done properly. What is even more pertinent is the positioning problems which are purely a result of poor market segmentation.Its been an elaborate session especially with the case studies which for me clears the gray areas sorrounding segmentation.

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