Oxford Learning Lab

Marketing Planning

Course: Marketing Planning Over 250 scholarly pieces of research have proven the link between effective marketing planning and corporate success, yet it remains one of the most elusive processes to master. TARGET AUDIENCE: Marketing Professionals, Executives, CIM Students, MBA Students, Consultants.

About this course, user says: 5 stelle Considered the courses of Professor McDonald the most useful for me. Clearly shaped key ideas regarding marketing segmentation and offers simple models to start you off with analyzing your market.

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Marketing Planning

Course expert
Malcolm McDonald
Professor - Marketing Strategy

Over 250 scholarly pieces of research have proven the link between effective marketing planning and corporate success, yet it remains one of the most elusive processes to master. This video captures over 25 years of experience by Professor McDonald w [...]

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All our topics

• Mobile Marketing
• Marketing Plans Implementation - Part 1
• Marketing Plans Implementation - Part 2
• Marketing Planning
• Principles of Brand Management
• Strategic Brand Management
• Market-led strategic change
• Market Segmentation
• SEO - Search Engine Optimization
• Strategic Customer Management
• The Marketing Communications Mix
• The Marketing Communications and Relationship
• Exploring corporate communications
• Email Marketing
• Project Management in Marketing
• Sales Management: Negotiating business growth
• Sales Outsourcing: Contract Sales Organization
• Social Media for Business - Part 1
• Social Media for Business - Part 2
• Dealing with Exams and Assignments

• How to improve your chances of passing and improving your grade for the DCV case study examination.
• How to approach CIM Professional Diploma assignments, to pass and improve your grade.
• How to obtain the CIM Chartered Postgraduate Diploma in Marketing
• Marketing Essentials
• Learning to Learn
• Web Copywriting
• Advanced Market Segmentation
• Web Analytics
• Marketing Accountability
• From Products to Services
• Innovation in Service Business
• New Service Design
• Marketing Technology As a Service
• Key Account Management
• Marketing Professional Services
• Marketing in the Board Room
• FREE Digital Marketing Essentials
• Gamification of Strategy
• Web Usability & User Experience (UX)
• Pay Per Click - Paid search