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Course: Marketing Research
Market Research is an often neglected skill within the marketing spectrum. With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course.
TARGET AUDIENCE: Marketing professionals, those working in marketing research or other marketing functions such as marketing communications, marketing planning or business development. Students of marketing qualifications.