Oxford Learning Lab

Marketing Strategy

Course: Marketing Strategy This is a classical Marketing Strategy course from some of the best marketing author, Prof. Malcolm McDonald. In this course you will explore four cornerstone of marketing, Market Segmentation, Marketing Planning, Marketing Accountability and Key Account Management. The course Running Time is about 4 Hours. TARGET AUDIENCE: Intermediate to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that needs a deeper knowledge of Marketing Strategy.

About this course, user says: 5 stelle I already knew Malcolm's books in Strategic Planning, but looking at all his four video togheter has been really key to my understanding of key strategic issues. Absolutely Brilliant!

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Topics included

Market Segmentation

Course expert
Malcolm McDonald
Professor - Marketing Strategy

In this video, Professor McDonald demystifies this most difficult of marketing processes. Market segmentation is without doubt the very foundation of successful marketing, yet in spite of over fifty years of research, there is still much confusion ab [...]

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Marketing Planning

Course expert
Malcolm McDonald
Professor - Marketing Strategy

Over 250 scholarly pieces of research have proven the link between effective marketing planning and corporate success, yet it remains one of the most elusive processes to master. This video captures over 25 years of experience by Professor McDonald w [...]

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Marketing Accountability

Course expert
Malcolm McDonald
Professor - Marketing Strategy

Following the devastating Deloitte report of 2008, when marketing as a discipline was condemned by CEOs and CFOs as being totally unaccountable and following a Cranfield research report that discovered that senior non marketers consider marketing exe [...]

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Key Account Management

Course expert
Malcolm McDonald
Professor - Marketing Strategy

It is surprising that, with a few exceptions, key account management isn't studied and taught at most of the world's business schools. Yet more and more business is coming from fewer and fewer major customers and failure to understand how these relat [...]

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Quick contacts

All our topics

• Market Segmentation
• Marketing Planning
• Marketing Accountability
• Key Account Management
• Principles of Brand Management
• Strategic Brand Management
• Market-led strategic change
• Strategic Customer Management
• The Marketing Communications Mix
• The Marketing Communications and Relationship
• Exploring corporate communications
• Email Marketing
• From Products to Services
• Innovation in Service Business
• New Service Design
• Marketing Technology As a Service
• Marketing Professional Services

• SEO
• Paid search
• Website Usability, part 1
• Website Usability, part 2
• Sales Management: Negotiating business growth
• Sales Outsourcing: Contract Sales Organization
• Social Media for Business - Part 1
• Social Media for Business - Part 2
• Dealing with Exams and Assignements
• How to improve your chances of passing and improving your grade for the DCV case study examination.
• How to approach CIM Professional Diploma assignments, to pass and improve your grade.
• How to obtain the CIM Chartered Postgraduate Diploma in Marketing
• Marketing Essentials
• Learning to Learn
• Web Copywriting
• Web Analytics
• Mobile Marketing