Courses
Marketing StrategyThis is a classical Marketing Strategy course from some of the best marketing author, Prof. Malcolm McDonald. In this course you will explore four cornerstone of marketing, Market Segmentation, Marketing Planning, Marketing Accountability and Key Acc [...] details |
Brand ManagementThis course, chaired by Prof. Leslie de Chernatony, goes from the Principles of Brand Management to Strategic Brand Management. The course running time is about 5h and 25'. [...] details |
Marketing and Strategic ManagementWhat New Marketing is all about? In this course Prof. Nigel Piercy explores two main topics, Market-led Strategic Change and Strategic Customer Management. The course duration is about 4h and 30' . [...] details |
Marketing CommunicationsIn this course, Senior Examiner at the Chartered Institue of Marketing, Chris Fill, explores all the essentials and beyond of Marketing Communications. From the Marketing Communication Mix to Marketing Communication and Relationship and Corporate Com [...] details |
Email MarketingExpanding from our top sellers Internet Marketing and Social Media for Business courses, Email Marketing is focusing on another essential area of web marketing. Chaired by a seasoned web consultant, Andrew Lloyd Gordon, you will learn tactics that wi [...] details |
Project Management in MarketingThis course introduces the concept of project management and related disciplines such as research, using data, business cases and risk management. It is based primarily around the Project Management in Marketing unit of the CIM's Professional Diploma [...] details |
Internet MarketingOne of the most fascinating yet difficult to grasp subject of modern Marketing is for sure Internet Marketing. In this course, Internet Consultant Tim Fidgeon will bring you from basic to advance user of SEO (Search Engine Optimization), PPC (Pay Per [...] details |
