About Jean Sutton
With a background in economics, Jean has worked in marketing since graduating from Trinity College Dublin. She has always combined her teaching and training role in market research with practical involvement on both client and agency side. She is a CIM course tutor on the Professional Certificate in Marketing and has also taught on CAM Certificate programmes. For many years she has run specialised training in export marketing for small and medium sized businesses in Scandinavia and the Baltic States as part of the faculty for the ITM Foundation based in Sweden. Clients for whom Jean has run training have included 3M, Microsoft, GlaxoSmithKline, Oxford University Press and Nissan Motor Company.
Having worked for a time in the steel and engineering sector in the UK, Jean then moved to a specialist B2B market research consultancy. For the past 20 years Jean has run her own research business- Actionline Research and Training Ltd. and has undertaken more than 150 projects for large and small organisations in the public and private sector both in the UK and in many international markets. These projects - in consumer markets, B2B and professional services have focused on business development, market entry strategy, communications strategies, new product development and /or website improvement.