Associate Professor - Marketing Essentials
Joe Shami's main area of expertise is in sales and marketing. His career started in the travel industry where he worked as a sales and marketing advisor for one of the largest tour operators in the world, Thomson Tui. This involved travelling to all their major destinations bringing together new ideas and using innovative technologies to help increase sales and new product development in a traditionally mature market. Appreciating the rapidly expanding use of technology in the workplace, he spent a year studying for an MSc in Information Systems and continued his education a year later with an MBA.
As the general manager for specialised management consultancy, he worked closely on the Royal Bank of Scotland/Nat West account, [ranked as the fourth largest banking group in the world]. He worked with a group of world class specialist consultants, banking staff and their customers in the SME market. The objective was to help the owners of SME businesses to develop their own strategic thinking whilst at the same time working alongside their bank managers.
Since 2002, he has run his own consultancy providing help and advising a variety of business; from an IT start up in the website subtitling sector to marketing communications and strategy training for Cisco Systems. He has recently been appointed in the French equivalent of an associate professor at the University of Perpignan in France and lectures on a regular basis on strategic marketing at Masters and MBA level in Europe, the Middle East, and in the USA. He also works with professional marketers in gaining their professional qualifications through the Chartered Institute of Marketing as well as bespoke sales and marketing training for clients.