The Marketing Communications Mix
by Chris Fill
Running time: 1 hr 07 mins
This lecture serves to clarify ideas about the principles of marketing communications. After exploring the
scope, role and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are
presented. This includes explanations about the individual tools, media, including the impact of digital media, and the many
ways content is generated today.
Topics included:
- Intro to marketing communications class
- Scope of marketing communications
- The role of marketing communications
- The tasks of marketing communications
- The marketing communications mix
- The constituent tools of the MC mix
- The constituent classes of media in the mix
- Different media channels
- The constituent forms of content in the mix
- Content strategies