SEO
by Tim Fidgeon
Running time: 1hr
Find out practical ways to make sure your site ranks highly for the key phrases your potential
customers are typing into the search engines. The course includes how to plan and implement a successful search strategy.
Learn essential information for SEO such as page rank, link building, white hat techniques, indexing and many others.
Understand how a proper on-site and off- site optimization will create long term value for your site.
Topics included:
- Intro to SEO
- How do people use search
- Organic vs. Paid
- How do search engines work
- Making your site visible
- How to Choose keyphrases.
- On-site optimisation
- Link building
- Controlling the 'Search Results' page
- Basic strategy
- Future developments