Paid search
by Tim Fidgeon
Running time: 1hr and 56 mins
This course will focus on how to manage a Paid search campaign so that you are targeting the right
audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text,
landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the
desired results, including campaign structure and management issues.
Topics included:
- Intro to Paid search
- How Pay Per Click works
- Keyphrase analysis
- Keyword matching
- Campaign structure
- Ad text
- Landing pages
- Click fraud
- Management issues
- Future developments