Email Marketing
Course: Email MarketingExpanding from our top sellers Internet Marketing and Social Media for Business courses, Email Marketing is focusing on another essential area of web marketing. Chaired by a seasoned web consultant, Andrew Lloyd Gordon, you will learn tactics that will have a direct immediate impact on your email marketing ROI.TARGET AUDIENCE: Intermediate to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that want to make their Internet Business a success. |
Topics included
Email Marketing
Course expertAndrew Lloyd Gordon
Trainer and Consultant - Digital Marketing
Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable.
The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to
reach them and grab their attention.
This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,open, read and acted upon.
LEVEL: Intermediate to Advanced
RUNNING TIME: 2Hours 25Min
- Intro to Email marketing
- Pros and Cons
- Planning
- Choosing an Email Service Provider
- The secret of success
- Design your process
- Building the list
- Relevance
- Personalisation
- Improving open rates
- The From field
- Timing
- The creative
- The offer
- Copywriting
- Mobile devices
- The landing page
- Improving deliverability