Marketing Communications
Course: Marketing CommunicationsIn this course, Senior Examiner at the Chartered Institue of Marketing, Chris Fill, explores all the essentials and beyond of Marketing Communications. From the Marketing Communication Mix to Marketing Communication and Relationship and Corporate Communication, this 4 Hours course is packed with information and insights.TARGET AUDIENCE: Basic to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that needs a deeper knowledge of Marketing Communications |
Topics included
The Marketing Communications Mix
Course expertChris Fill
Author & Consultant - Marketing Communications
The Marketing Communications and Relationship
Course expertChris Fill
Author & Consultant - Marketing Communications
Exploring corporate communications
Course expertChris Fill
Author & Consultant - Marketing Communications
Using the Corporate Reputation Framework as the central element for this lecture, this video presents some of the issues associated with managing corporate reputation through corporate communication. Following an introduction to the framework, the lecture considers some of the fundamental aspects of corporate identity and branding, before exploring the elements that make up the Corporate Identity Mix. The video also explains how Message Framing, Reputational Platforms and Storytelling can be an integral part of corporate communication.
LEVEL: Intermediate to Advanced
RUNNING TIME: 1Hour 08Min
- Intro to corporate communication class
- The corporate reputation framework
- Principles of corporate identity and branding
- Corporate personality
- Corporate identity
- Concepts and issues in corporate communication
- The identity mix
- Forms of corporate communication
- Storytelling categories
- Reputational platforms
- Associations through branding
- The range of corporate communication