Project Management in Marketing
Course: Project Management in MarketingThis course introduces the concept of project management and related disciplines such as research, using data, business cases and risk management. It is based primarily around the Project Management in Marketing unit of the CIM's Professional Diploma in Marketing, but will benefit any marketers who want to deliver campaigns and projects on time and within budget. Duration is 3 Hours.
TARGET AUDIENCE: Marketing Campaign Managers, Marketing Managers, Project Managers, Creative Agencies, Marketing Consultants Project Management and CIM Professional Diploma students.
Project management and related disciplines are a hugely important aspect of delivering marketing, but it is not a well understood area. Project Management in Marketing is also the final Unit in the CIM's Professional Diploma in Marketing but many students struggle to get to grips with the subject. This course will introduce you to this important concept and show you how to deliver your marketing campaigns more effectively, on time and within budget. In addition to project planning, management and evaluation, the course will introduce you to risk management and mitigation, market research, using and presenting data, and producing business cases for marketing proposals. It also contains specific advice for CIM students undertaking the Project management in Marketing Unit, which will help you complete the assignment for the subject.
LEVEL: Basic to Advanced
RUNNING TIME: 3 Hours
- Intro What is a project
- The project life cycle
- Key project management disciplines
- Project scope
- Project planning
- Work breakdown structure
- Using charts in projects
- Progress monitoring
- Post-project evaluation
- The role of a project manager
- Project management methodologies
- Using data and information
- Market research
- Financial analysis and business cases
- Overview of risk
- Risk identification
- Risk management
- Project management in marketing