Oxford Learning Lab - Marketing and Strategic Management

Marketing and Strategic Management

4.7 6 ratings

Course: Marketing and Strategic Management

What New Marketing is all about? In this course Prof. Nigel Piercy explores two main topics, Market-led Strategic Change and Strategic Customer Management. The course duration is about 4h and 30' .

TARGET AUDIENCE: Intermediate to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody with a good knowledge of Marketing Strategy.

Market-led strategic change
Intermediate to Advanced 2Hours 25Min

Strategic Customer Management
Intermediate to Advanced 1Hour 58Min

Reviews

The Oxlearn website offers brilliant marketing lectures in an innovative accessible way.

The Oxlearn website offers brilliant marketing lectures in an innovative accessible way. Roger Catchpole - Imerging

I was not aware of many issues that Nigel Piercy has brilliantely adressed in his lecture.

I was not aware of many issues that Nigel Piercy has brilliantely adressed in his lecture. I will now ask my team to look at the videos as well, especially to the section concerning Strategic Gaps analysis. Alex Brown

Strategy management is very essential in today's sales and marketing world.

Strategy management is very essential in today's sales and marketing world. This video has really opened up a new way of understanding the meaning of Strategy and also marketing. Thanks to Oxlearn.

Marketing and strategic Management

These lectures are very brilliant!

Marketing and Strategic Management

It is better and better. When I think that previous presentation was the best the next one is even better. I am amazed by quality of this presentation. Thank you

An innovation oriented way to think the market

When I decided to enroll in this course I was thinking something less developed in term of contents , but with a big surprise I had to notice that on the contrary this course is really full of unespected topics. At the same time lecturers are very clear for non-english native people so it is quite comfortable to listen and understand every single lesson. I consider this course necessary for those who need to have a "big picture" of the marketing strategy in order even to better use single marketing tactics people use to keep more attention forward. Highly recommended!

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