Oxford Learning Lab - Email Marketing: Email Marketing

Email Marketing

In this topic

Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,open, read and acted upon.

Course expert

Andrew Lloyd Gordon

Trainer and Consultant - Digital Marketing

  3.  Planning
  8.  Relevance

Learn the 3 most important factors influencing opening rates.

  11.  The From field

Learn how you can improve open rate and conversion by choosing the right sending time.

  13.  The creative
  14.  The offer
  15.  Copywriting
  16.  Mobile devices
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