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A Contract Sales Organization (CSO) is a firm or company that assists companies in the sales and marketing of their products and/or services. A CSO can provide many services ranging from sales/territory alignment, incentive compensation plans, call centers, hiring/training of reps, managing reps, etc. This course will focus on measure why and when is convenient for a company to use a CSO and when is better to focus on an internal sales team.
A quick guide to determine the factors behind outsourcing sales tasks.