In this topic
SOCIAL MEDIA ENVIRONMENT This section looks at an overview of the social media environment and why there is a lack of adoption by businesses. BENCHMARK: HOW TO USE THE SOCIAL MEDIA BALANCE SHEET We look at a tool to benchmark social media activity within an organisation and its external application. ENGAGE CUSTOMERS Engaging customers is an issue in social media. This section reviews ways to create community and write for social media. Different tools are considered including LinkedIn, Facebook, Twitter, YouTube and Blogging.
Connecting with your customer, engaging with their networks, personalizing the message, improving SEO are some of the benefit for businesses on using social media.
Creating content, understanding what you want to achieve with social media and how you communicate your objectives to your audience.